Statistics of pet ownership show a high distribution among Millennials and Gen Z population known for their digital reliance and vocal advocacy for animal welfare. Pet owners keep pets especially dogs for various reasons ranging from companionship to emotional support and security/service purposes. The bond between humans and dogs has come a long way with dogs proving their worth and intertwining themselves into the daily operations of their owners' lives. As a business owner appealing to the need of pet parents to keep their pets close at all times and making your cafe, restaurant, or lodging pet-friendly to include demographics of people who represent the largest group of consumers with massive purchasing power can be the missing piece to your brand’s visibility and improved patronage.
WHAT MAKES A BUSINESS PET-FRIENDLY?
A business whose environment and staff orientation are sensitized for the health and wellbeing of pets is referred to as ‘pet-friendly’. Being 'pet-friendly' may vary across different industries, but the fundamental priorities of health, safety, and well-being of pet owners, pets, and other customers stay constant.
Pet-friendly businesses tend to attract a wide range of new customers who otherwise may never have given your business a chance.
In a nutshell, we will cover essential tips for making your restaurant, cafe, or accommodations pet-friendly.
DESIGNATE PET-SPACES AND EQUIP WITH PET AMENITIES:
Nothing screams inclusivity and thoughtful consideration like a cafe, restaurant, or lodging that flaunts a “pets are welcome here” sign on its walls. With the right gear, business owners can map out specific sections or modify the outdoor patios of their establishment to create safe pet-friendly zones.
Designated pet areas should have fixed pieces of furniture, tiled/wipeable floors, flowers, and breakable objects should be kept out of pet reach.
Adding pet cuisine and including treats to your menu can also boost revenue. Installing firm tethers such as PetParking to your walls at designated areas with water bowls and feeding plates can greatly improve the aesthetics and orderliness of your pet-friendly outfit. Pet owners can secure their pets to these tethers while ensuring that other customers aren't inconvenienced.
Lodgings can provide pet sitting, dog walking, and grooming services to pet owners. Rooms can also be furnished with pet bedding, towels, and blankets.
ENFORCE CLEAR POLICIES AND CLEANLINESS
As cute and cuddly as pets can be, running a pet-friendly business isn’t all fun and games as there are risks associated with running a pet-friendly business. To keep employees, customers, and other pets safe, strict guidelines regarding leash rules, behavior expectations, potty training, and number of pets allowed per guest should be clearly communicated to patrons upfront.
When running a pet-friendly establishment bear in mind that even with the best-behaved dog, accidents are bound to happen. Ensuring your establishment does not smell like a veterinary clinic is essential to keeping your reviews up and your business flourishing. Disinfectants and cleaning agents should be non-toxic to pets and hypoallergenic to pets.
SENSITIZE STAFF AND PROMOTE YOUR PET-FRIENDLY FEATURES
To run a pet-friendly establishment, your employees must be educated on animal handling basics. In addition to basic animal handling, staff should be able to administer pet first-aid and identify distress and common health issues in pets. It is also important to confirm with your staff if they have pet-related allergies or fears that might affect their ability to deliver on daily operations involving pets.
As a brand, you must showcase your pet-friendly establishment. Get the word out on the street using social media, directories, and dog-friendly apps. Hosting pet-themed events can also attract pet owners and help you build a loyal customer base. These events also provide an opportunity for pet owners to network, while increasing foot traffic to your business.
By incorporating these tips, you can tap into a growing market of pet owners seeking spaces to spend quality time with their furry companions. However, the decision to start a pet-friendly establishment should be thoughtfully evaluated as it will require twice as much effort in maintenance, and customers who are adverse/allergic to pets might not want to patronize your establishment.
By Chinonyerem Ukweni
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